Launched at the FIFA World Cup Qatar 2022, the Football Unites the World campaign brought together fans from every corner of the globe in a powerful celebration of unity, diversity, and shared passion for the beautiful game.

As the world watched history unfold on the pitch, players from participating nations stood together off it—championing causes that transcend sport. From promoting access to quality education to standing strong against all forms of discrimination, the campaign served as a global call to action, harnessing the universal power of football to drive positive change.