During the FIFA Women’s World Cup Australia & New Zealand 2023™, FIFA used its Football Unites the World platform to raise awareness for several important social issues.
Following consultation with member associations, teams and players, several social impact causes were identified, including gender equality, ending hunger and inclusion. These were visible on the captains' armbands, pitch-side digital LED boards, large flags presented on the pitch, giant screens in the stadiums and social media.
Participating teams and players showed their support and helped to raise awareness to nearly 2 million fans attending matches and record breaking TV audiences.
FIFA is committed to using football’s power as a force for good and leveraging our partnerships with United Nations agencies to achieve this goal.