FIFA

ADI Predictstreet

ADI Predictstreet is the Official Prediction Market Partner of the FIFA World Cup 2026™.

ADI Predictstreet is a prediction market platform designed to make forecasting more accessible, intuitive, and engaging for everyday users. Launching with football, the platform gives fans a new way to follow the moments that matter, form a view, and predict what they believe will happen next.

Built around participation, transparency and collective intelligence, ADI Predictstreet turns fan insight into real-time signals that reflect how people are reading the game. It recognises the knowledge, instinct and passion that fans already bring to football  from spotting momentum shifts to anticipating decisive moments before they happen.

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Through its partnership with the FIFA World Cup 2026™, ADI Predictstreet will bring a new layer of interactive engagement to the world’s biggest sporting stage, helping fans get closer to the tournament through prediction, insight-sharing and a deeper connection to the action.

ADI Predictstreet aims to be the world’s leading prediction market platform, with millions of active users, a deep and constantly evolving set of prediction markets, and global partnerships across sports, media and institutions.

FIFA partners

Aramco
Aramco

Aramco becomes FIFA’s Major Worldwide Partner exclusive in the energy category until 2027, with sponsorship rights for multiple events including the highly anticipated FIFA World Cup 26™.

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adidas

Being the most popular sport worldwide, football is clearly one of adidas’ key strategic priorities. For over 70 years, adidas has led all major developments in boot, ball and apparel technologies.

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ADI Predictstreet

ADI Predictstreet is the Official FIFA Prediction Market Partner. The platform brings fans a simpler, sharper way to act on their football insight and predict what happens next.

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Coca-Cola

One of the longest-standing corporate partners of FIFA, with a formal association since 1974 and an official sponsorship of FIFA World Cup™ that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950.

Hyundai KIA
HYUNDAI • KIA

Football partnerships are a fundamental pillar of Hyundai/Kia’ global marketing strategy that provide compelling opportunities to build an emotional connection with customers by sharing in their passion for football.

Lenovo
Lenovo

Lenovo as FIFA's Official Technology Partner enhances experiences for fans in-stadium and on global broadcasts through the integration of technologies, innovation, and programmes at FIFA’s tournaments.

QATAR Airways
Qatar Airways

FIFA and Qatar Airways have solidified their partnership until 2030, embarking on an exciting journey that enables passionate fans to participate in cross-cultural moments of human achievement and unity.

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Visa

Visa has had exclusive access to experiences at more than 40 FIFA events, including FIFA World Cup Qatar 2022™ and the recent FIFA Women's World Cup Australia & New Zealand 2023™.

Last updated: Monday, 4 May 2026 at 12:04